Bluetopia | Los Angeles Dodgers
The Dodgers were about to celebrate their 50th year in Los Angeles and had secretly just signed Manny Ramirez when I was asked to create the branding campaign for an upcoming movie starring the fans, players and front office staff of the storied baseball team. In interviews with fans, I found that Dodger Stadium itself was considered a utopia of sorts where “magic happened nightly.” It became a visceral theme and when combined with their primary color, the name Bluetopia was born. The logo was created using the original Dodgers script font as inspiration.
- Role Creative Director
- Client Los Angeles Dodgers
![Bluetopia Logo](images/bluetopia-logo.jpg)
![Bluetopia DVD](images/bluetopia-dvd-case.jpg)
![Bluetopia Magazine Ad](images/bluetopia-ad.jpg)
![Bluetopia Movie Poster](images/bluetopia-poster.jpg)
Diverse characters and iconic imagery continue to tell a rich story through the entire campaign. To extend the theme even further, a blue carpet premiere was held for staff, friends and family of the Dodgers. To help generate a social media presence, a special invite only website was created just for the event where fans could prove their True Blue Spirit and earn tickets to opening night . The name has continued to stay relevant among fans and other baseball teams inspiring numerous spin-offs.
![Bluetopia Website](images/bluetopia-website.jpg)
![Bluetopia Mobile Website](images/bluetopia-mobile.jpg)